U.S. Industry Reference
Custom Apparel & Promotional Products Statistics: 2026
Current figures on promotional products, custom apparel and commercial screen printing. Each number links to its original source and date.
Last updated September 29, 2026
A quick picture of the custom apparel market
Custom apparel sits where local businesses, teams, schools, events and promotional products meet. These statistics provide a practical reference for writers, planners and organizations comparing the size and direction of the U.S. market.
$26.78B
U.S. promotional products distributor sales in 2024
The industry grew 2.63% from 2023, according to PPAI’s annual distributor sales estimate.
Source: PPAI, 2024 Distributor Sales Volume Estimate 2024 data, published February 2025$6.83B
U.S. promotional products sales made online in 2024
Online sales represented 25.5% of total distributor sales, up from 19.3% in 2023.
Source: PPAI, 2024 Distributor Sales Volume Estimate 2024 data, published February 2025$3.69B
Estimated 2024 sales of sustainable promotional products
PPAI estimates the category accounted for 13.8% of total sales and grew 20% from 2023.
Source: PPAI, 2024 Distributor Sales Volume Estimate 2024 data, published February 202598%
Share of U.S. promotional product companies that are small businesses
PPAI reports nearly 40,000 promotional product companies in the U.S., with small businesses forming the overwhelming majority.
Source: PPAI, LEAD 2025 Published March 20255,854
U.S. employer establishments in commercial screen printing
The Census Bureau’s 2023 count includes establishments that print on apparel and textile products such as T-shirts, caps and jackets.
Source: U.S. Census Bureau, County Business Patterns 2023 data$13.08B
Commercial screen-printing revenue reported by U.S. employer firms
This is the Census Bureau’s 2024 total for NAICS 323113, commercial screen printing.
Source: U.S. Census Bureau, Annual Integrated Economic Survey 2024 data75,100
Commercial screen-printing jobs reported in April 2026
The Bureau of Labor Statistics reported 75.1 thousand employees in commercial screen printing on a seasonally adjusted basis.
Source: U.S. Bureau of Labor Statistics April 2026Sources and methodology
This page brings together the most recent figures available from the U.S. Census Bureau, the U.S. Bureau of Labor Statistics and Promotional Products Association International. Figures are presented as reported by the source, with the publication or data date shown on each statistic.
PPAI’s annual distributor sales estimate is based on an independent survey of U.S. promotional products distributors and a census of the largest firms. Government figures use the industry definitions named on the source pages.
Cite this page
Best Impressions Tees. “Custom Apparel & Promotional Products Statistics: 2026.” Updated September 29, 2026. https://bestimpressionstees.com/custom-apparel-statistics
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